Asian Aerospace 2011 - Bigger and stronger reflecing growth in civil aviation and aerospace.

Thursday 15th July, 2010

Western companies looking to win business in Asia should make a date for Asian Aerospace International Expo and Congress which returns to Hong Kong’s Asia World Expo at the earlier dates of March 8-10, 2011. Asia is now central to many aerospace companies export strategies with Boeing predicting the Asia Pacific region will become the world’s largest aviation market within the next 20 years. It is anticipated that the region will require some 8,900 new commercial jets, and that China will dominate aerospace manufacturing with current market share already at 28% of the region.

Forward thinking companies are encouraged to take the opportunity to learn more about the unique business opportunities on offer at AA 2011. That’s the message from Reed Exhibitions which is highlighting the attractions of its increasingly important commercial aviation show at the Farnborough International Airshow (Hall 4, Stand D8).

Among the significant exhibitors signed up to date include Boeing, COMAC, Mitsubishi MRJ, CFM, Air France/KLM Engineering, Cathay Pacific, HAECO and HAESL, contributing to the 500-plus exhibiting companies expected.

New for AA 2011 is the formation of the China Advisory Board, embracing senior past management from COMAC, AVIC, Air China and the Ministry of Transportation, who will provide valuable guidance and expertise in engaging the aviation community in China. There will also be senior representation from the Civil Aviation Maintenance Association of China. By 2014 it is predicted that the Asian MRO market will be valued at USD15.4 billion, and this cooperation with the Civil Aviation Maintenance Association of China will be a major attraction for those looking to exchange knowledge and technologies in this sector.

Following the success of Asian Aerospace’s business aviation element in 2009 and hard on the heels of the recent Asian Business Aviation event in Macau in June, Asian Aerospace 2011 will also see for the first time a dedicated exhibition area at the Hong Kong Business Aviation Centre (HKBAC) to complement the static display and hospitality chalets. This is in direct response to attendees’ wishes for their own exhibition format, closer to the static display. Some 20 business jets and approximately 100 exhibitors will participate at the HKBAC.

Training, integral to the future of Asian aviation

Aviation training will be an important element required to cater for the huge airline growth and at AA 2011 the focus will be on pilot and maintenance training. After the success of the Asia Pacific Airline Training Symposium (APATS) at Asian Aerospace 2009, APATS will again focus on the commercial aviation training industry addressing a variety of topical issues. A recovering economy means airlines are set to jump start pilot training and China is expected to lead the way in the market which was valued at USD10 billion in 2008 which is why training will be an integral part of the show.

"More than ever Asia is becoming the competitive battlefield on which global winners are determined. Asian Aerospace has a major part to play in this arena. It is unique on the aviation calendar because it is a pure, independent, commercial show dedicated to the key elements that will fuel the growth in each industry sector” said Head of Global Sales, Aerospace Group Richard Thiele. He continued, “Hong Kong with its easy international access, vibrant hospitality and close proximity to China makes it an ideal venue for business to business networking.”

The milestone of 100 years of powered flight in Hong Kong will be the catalyst for a range of new and exciting activities planned around Asian Aerospace 2011. The aviation community in Hong Kong, including government, industry and event organizers will join forces to create a series of events covering high level regional aviation conferences, site tours and networking opportunities. The celebratory events programme will continue to develop in the build up to the show.

Dancing Lions

Bringing vitality and spectacular colour to Hall 4, Asian Aerospace will welcome a Lion Dance troupe to its Stand H4 D8 at 1030 am on Tuesday 20 July. Performing a dance around Hall 4 they will celebrate the promising opportunities on offer in Hong Kong for exhibitors at AA 2011. Arranged by the Hong Kong Tourist Board the Lion Dance is thought to bring good fortune on those who witness it.

Asian Aerospace 2011 will also feature the popular AA Congress, in conjunction with Airline Business - the must attend event for lively discussion and engaging debate on air transport trends and infrastructure.

Reed Exhibitions, which has been organising large scale events in Asia since 1971 in various sectors, continues with its strategy to expand its aerospace activities in the region. Asian Aerospace 2011 will feature the AA Congress, the must attend event for lively discussion and engaging debate on air transport trends and infrastructure.

www.asianaerospace.com.

About the Organisers

Strongly supported by the world's leading aerospace suppliers, Asian Aerospace has been Asia’s premier aerospace event for the past 25 years. With its renewed focus on commercial aerospace and bearing a new expanded name “Asian Aerospace International Expo and Congress”, the event relocated to the most vibrant, exciting and geographically important city in the whole of Asia - Hong Kong, Asia's World City the established gateway to China.

Organised by the world's leading organiser of trade and consumer exhibitions, Reed Exhibitions, the 16th presentation of Asian Aerospace will be held at the brand new, ultra-modern Asia World-Expo complex, adjacent to, and integrated with Hong Kong International Airport (HKIA). Asian Aerospace is a must-attend event for generating new sales leads, creating new business contacts and establishing new partnerships from China and the rest of Asia.