Hong Kong designer Michael Young brings flair to Asian Aerospace 09

Friday 14th August, 2009

Reed Exhibitions, organizers of Asian Aerospace in Hong Kong are already setting a trend on the global air show calendar by delivering five shows in one to delegates. They are also bringing unique flair to the AsiaWorld Expo venue with the enlisting of British-born Hong Kong-based designer Michael Young as its creative director. (www.michael-young.com)

Michael Young’s expertise will be on show at the Media Centre which will prominently feature some stunning wire framed images of engines and other aerospace views. The outside walls of the Media Centre will also display large wire framed images of engines and other sections of aircraft. The media lounge will also feature stunning furniture that even a hardened aviation journalist will marvel at - “They will see a design that has never been seen in a press centre before,” he promises.

Michael is also taking creative charge of the Airline Business magazine sponsored Chivas bar - a first for an air show - and set to be the place for executives to network with colleagues. He is also designing the Cathay Pacific-sponsored business lounge where suppliers, OEMs and airlines will meet in between the busy conference sessions. “There will be a great emphasis on getting the right lighting which is so important and so often overlooked at trade shows, “says Michael. Space will be optimized throughout and there will be use of different materials to draw people in.

“This is all about bringing style to what is an important, business to business global aviation event,” says Michael. “All too often air show contractors bring in furniture that is straight out of wedding. It is not appropriate. Asian Aerospace visitors can expect something different,” he says.

About Michael Young

Michael Young has been designing for 15 years working in a range of sectors from soft drinks, designer clothes brands, bicycles and furniture. During that time he has evolved and won awards as one of the world’s leading figures in the design trade. Design as industrial art is his passion, not in a limited edition, but in mass production, he says. Most recently, Michael’s work has showcased at the premiere of the Zopte Link Installation during the Hong Kong International Art Fair. His design of the Coen Chair won iconic magazine Wallpaper’s best dining chair award earlier this year and in May the chair, fashioned in carbon fibre) together with his other new works featured at Hong Kong’s Lane Crawford Home Store.

Asian Aerospace opens in Hong Kong on 8th September through to the 10th and already some 2,200 visitors from five continents have pre-registered to attend.

“Compared with other aviation shows, Asian Aerospace is unique in the world in its focus on civil aerospace and the aviation supply chain. We are running complementary conferences on engine technologies; MRO; manufacturing; air transport polices; training; aircraft interiors; business aviation and aircraft finance. There will be something for everyone at the Hong Kong show,” says Reed Exhibitions Head of Global Sales Richard Thiele.

For more information, please contact:
Richard Thiele
Head of Global Sales
Aerospace & Aviation
International Sales Group
Reed Exhibitions
Tel: +44(0) 208 910 7821
E-mail: Richard.thiele@reedexpo.co.uk
.
www.asianaerospace.com

About the Organisers

Strongly supported by the world's leading aerospace suppliers, Asian Aerospace has been Asia's premier aerospace event for the past 25 years. With its renewed focus on commercial aerospace and bearing a new expanded name “Asian Aerospace International Expo and Congress”, the event has relocated to the most vibrant, exciting and geographically important city in the whole of Asia - Hong Kong, Asia's World City, the established gateway to China.

Organised by the world's leading organiser of trade and consumer exhibitions, Reed Exhibitions, the 15th presentation of Asian Aerospace will be staged at the brand new, ultra-modern AsiaWorld-Expo complex, adjacent to, and integrated with Hong Kong International Airport (HKIA).

Asian Aerospace is a must-attend event for generating new sales leads, creating new business contacts and establishing new partnerships from China and the rest of Asia.