Alliance Partner Australasia

Tony Harrington - Asia Pacific Public Relations, Australasia

Tony has spent more than 25 years as a journalist and public relations practitioner, most of this time as a specialist in the aviation and travel industries. Prior to forming Asia Pacific Public Relations in January, 1993, Tony was Public Affairs Manager of the Australian Airlines Group (1990-92). When Australian was acquired by Qantas, Tony became Public Relations Manager, Australia Region, for the combined Qantas / Australian entity (1992-93).

Before entering the airline industry, Tony spent almost 14 years as a newspaper and magazine journalist (1977-1990), working for publications including "The Australian Financial Review" (1987-90) and "The Age", Melbourne, (1980-87). He specialised in the air transport industry while working for both publications. Tony was also Australasian correspondent for the respected international journal "Airline Business" (1987-90) and "Commuter Regional Airline News International (1987-90).

In 1986, Tony was Highly Commended in the Sir Donald Anderson Awards for Aviation Journalism, and in 1987, he won the award. Tony is a long-time member of both the Australian Society of Travel Writers and the National Aviation Press Club of Australia. Asia Pacific currently represents clients including LAN Airlines, China Southern Airlines, Hawaiian Airlines, Air Tahiti Nui, SriLankan Airlines and ATR Regional Aircraft, with previous clients including Virgin Atlantic Airways, Royal Brunei Airlines, Finnair, Qatar Airways, former Australian regional carriers Impulse Airlines and Flight West, and BAE Systems Regional Aircraft. Tony also represented Air New Zealand in Australia for more than two years during the carrier's reconstruction in this market, following the collapse of its subsidiary, the Australian domestic carrier Ansett.

www.asiapacificpr.com.au

Join the LEADINGEDGEcommunications.aero team

LEADINGEDGEcommunications.aero is actively seeking suitably qualified communications consultancies to join our rapidly expanding international alliance.

We work together, sharing resources, expertise and relationships to advance the communications needs of our aviation industry clients, and to deliver representation in key international markets.

We also exploit time zone differences to minimise the time taken to complete tasks for our clients.

To be considered as an associate in the LEADINGEDGEcommunications.aero network, agencies need to represent or demonstrate previous representation of aviation industry clients; possess sound understanding of the air transport industry; enjoy strong relationships with key aviation, travel/tourism and business media; and have a genuine passion for the aviation industry.